True North Consulting is a hands-on advisory firm which specializes in crafting narratives to drive your business forward, through strategic guidance and management. We help uncover your ‘truths’, connecting the various elements of your business for purposeful engagement with internal and external stakeholders. True North Consulting will create impactful messaging whether you are addressing your employees, the media, potential business partners or government stakeholders.
About Us
Our Approach
At True North Consulting, we believe every organization has a guiding anchor; a ‘True North’.
Inspired by both sailing and the LEAN management philosophy, our name reflects our approach: clear direction, efficient execution, and a values-led compass that helps leaders and teams navigate complexity.
We embed ourselves in your organization — understanding your culture, aligning with your teams, and bringing a fresh external perspective. Through strategic storytelling and practical frameworks, we help uncover your truth and translate it into impact.
Service Suite
Engage our skills to help strengthen and develop your strategic narratives and frameworks within your organization.
Corporate Communications & Profiles
Narrative development
Internal/external messaging
Spokesperson strategy
Crisis Preparedness
Communication protocols
Spokesperson training
Crisis simulations
Stakeholder Engagement & Governance
Stakeholder mapping
Board/investor toolkits
Policy communications
Content Strategy
Traditional & digital media content
Executive comms
Thought leadership
Project & Innovation Management
Project tracking
Process mapping
Innovation frameworks
Our Clients
True North Consulting boasts a diverse client base, each appreciated greatly for the unique and important place they hold in the economic and services landscape.
Real Clients. Real Stories. Real Impact.
"Mai delivered a full-day 'Strategy Reflection Session' to 20+ team members aimed at rejuvenating our approach as we enter a new phase of our business. The session was invigorating through a series of interactive activities that helped us step 'outside the box' and think about our business, clients and how best to serve them. Mai came in with insightful knowledge of our industry and skillfully tailored the activities to our corporate dynamics, keeping everyone engaged. We emerged from the session with an aligned approach and clear work-streams to deliver our growth plans."
-- Sanjeev Walia, Founder & CEO, Spire Solutions
Real Clients. Real Stories. Real Impact.
"Extraordinary professional! Her agility and attention to every detail, going beyond what is required to deliver our requirements through the multiple projects we worked together on. Mai quickly became our go-to person for any project, small or big... A truly great business partner to achieve our goals in the region. It is a pleasure to work together, more to come."
-- Ola Bakri, CFO, GHP
Real Clients. Real Stories. Real Impact.
" Mai contributed immensely to supporting Diversity On Board in harvesting information from our Virtual Forum then mapping out a content strategy and social media outreach plan to span across multiple platforms. In addition to her exceptional creative skills, her social outreach plan was backed with intelligent and feasible market analysis, and working with her has been a great learning experience for our team."
-- Leena Al Olaimy, Co-founder, Diversity on Board
Real Clients. Real Stories. Real Impact.
"Mai's guidance not only dug deeper and brought to light our untapped family business qualities, but she also skillfully addressed our challenges with professionalism, structure, and objectivity. Her facilitation of internal discussions ensured alignment and helped us navigate towards common goals seamlessly.”
-- Dania Besher, Head of Besher Family Office
Real Clients. Real Stories. Real Impact.
“I can’t express enough gratitude to Mai and her work ethic. She is a true leader with excellent interpersonal skills and very knowledgeable with tremendous experience. Her support is immeasurable, and I highly recommend her. She helped us think through our problems and find strategic solutions. Partnering with Mai is one of the best decisions made to date, and I enjoyed working with her.”
-- Moody Demetry, Founder & Director, Heya Masr
Real Clients. Real Stories. Real Impact.
" Novelty LLC is a newly created organization and True North Consulting was one of the first company we worked with while creating our company identity. Expertise, professionalism and flexibility are the top 3 attributes I would use to describe True North Consulting.I highly recommend their services!"
-- Yassine Barrada, Managing Partner, Novelty
Real Clients. Real Stories. Real Impact.
"I would like to thank Mai for her professional attitude and support, Mai was very supportive, great communicator and was very helpful during the project execution and added a lot of value to the project. Thanks Mai your effort which is really appreciated."